The use of healthcare applications on mobile devices continues to have a growing impact on medical treatment as consumers are using mobile devices to take more responsibility for their own care.  Recently, digital marketing agency Digitas Health compiled data on the impact of mobile health care applications in “CONSUMER MOBILE HEALTH IMPACT ASSESSMENT: How the Use of Mobile Impacts Disease Treatment and Therapy.”  Digitas’ findings provide useful insight for marketers and health and wellness brands looking for new ways to effectively reach patients and their physicians with information on available treatment options.

Mobile devices are becoming a continuous part of the healthcare process and are being used by patients in both waiting rooms and exam rooms.  In fact, one in three patients surveyed claimed that either they or their physician used a mobile device in the exam room.  The study shows … Read More »